About NAMM

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Vision Statement

We envision a world in which the joy of making music is a precious element of daily living for everyone; a world in which every child has a deep desire to learn music and a recognized right to be taught; and in which every adult is a passionate champion and defender of that right.

Mission Statement

Founded in 1901, NAMM (National Association of Music Merchants) has a mission to strengthen the music products industry and promote the pleasures and benefits of making music.


Trade Show

  • Produce successful tradehows that serve our Members and the industry thus ensuring the growth of NAMM's Circle of Benefits model.


  • Recruit and retain Members by making NAMM services an invaluable tool for success
  • Convene stakeholders around industry issues to provide tools and strategies to help Members address challenges and pursue opportunities

Professional Development

  • Provide relevant and high-value educational programs for NAMM Members

Market Development

  • Promote music education as a right for all children
  • Create, fund and market programs, initatives and public relations campaigns designed to encourage people of all ages to make music
  • Promote and represent the shared interests of NAMM Members to elected officials and policy makers in the United States

Global Impact

  • Expand NAMM's Circle of Benefits model by pursuing new opportunities globally
  • Increase global attendance at NAMM trade shows
  • Convene a global coalition of stakeholders around industry issues

Circle of Benefits

Through our Circle of Benefits business model, NAMM reinvests the proceeds from our trade shows and membership to grow the industry through a variety of means, including charitable outreach, lobbying congress and international policymakers, and funding research on the benefits of arts education.

NAMM Tradeshows

Proceeds from NAMM Shows power our Circle of Benefits business model, driving the industry forward and providing a stable platform for NAMM members, manufacturers, retailers, media and end-users to connect.

Upcoming Show Dates:

The 2022 NAMM Show, June 3–5 (Anaheim Convention Center, Anaheim, California)

The 2023 NAMM Show, April 13–15 (Anaheim Convention Center, Anaheim, California)

The 2024 NAMM Show, January 25–28 (Anaheim Convention Center, Anaheim, California)

The NAMM Show at the Anaheim Convention Center in Anaheim, CA

The NAMM Show


The NAMM Show, held each January in Southern California, unites over 115,000 registrants from 130 countries and regions at the global Crossroads of music, sound and entertainment technology.

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NAMM Membership

NAMM membership is a community of companies that manufacture, distribute and/or retail musical instruments/products. Membership provides a number of benefits, including access to our trade shows, the annual Global Report, discounted business services and endorsed service providers. Our brand journalists profile our members on Playback Blog and programs like NAMM Young Professionals help develop leaders in the industry.

Become A Member Now

Professional Development

We are committed to providing relevant and high-value education programs for NAMM members and trade show attendees. At our trade shows and on NAMM U Online, professionals and visionaries share actionable and revolutionary ideas to help business development.

NAMM GenNext
NAMM Music Education Days
TEC Tracks - Sound | Studio | Stage
NAMM U has high-value education programs
NAMM Idea Center
NAMM U Breakfast Sessions
Retail Training Summit at Summer NAMM
Retail Innovation Summit at The NAMM Show

Market Development

Our programs promote and support music education and music making for all, advancing active participation across the lifespan by supporting scientific research, philanthropic giving and public service programs.

NAMM Issues & Advocacy

NAMM is committed to growing the market and advocating for policy at the local, state, national and international levels. Through our Issues & Advocacy portal, we connect and inform NAMM members about pressing issues such as intellectual property, regulations and import/export tariffs.

Music Education Advocacy D.C. Fly-In

Each May, a group of NAMM members and special guests advocate for music education on Capitol Hill. Beyond this annual event, the SupportMusic Coalition on Coalitions meet at NAMM Shows, empowering members to take action by forming their own coalitions to advocate for music education and related policy issues.

NAMM Foundation

The NAMM Foundation promotes and supports music education and music making for people of all ages and abilities. Our goal is to advance active participation in music making across the lifespan by supporting scientific research, philanthropic giving and public service programs

The Museum of Making Music, a division of The NAMM Foundation, is located on the first floor of the building which also serves as NAMM’s international headquarters. Through unique exhibitions, vibrant and varied live music performances, and innovative education programs, the museum shares the accomplishments and impact of the people who make, sell, and use musical instruments and products.

Global Impact

NAMM's Global Impact objective expands our Circle of Benefits business model around the world. We seek to empower markets outside of the United States, increase international attendance at The NAMM Show and Summer NAMM, and convene a global coalition of international stakeholders around industry issues that concern the entire sector.

Resource Center

The NAMM Resource Center covers innovative creations, the evolution of music, sound and entertainment products, the ever-changing world of music retail, as well as our collective quest to improve music education around the globe. Our Oral History program and Music History Project podcast contain the story of our industry told by those who helped to shape it and have watched it expand and develop through the years.

This collection is our journal, our own way of chronicling ourselves and our community—the community we so eagerly embrace at our trade shows and so proudly celebrate throughout the year.

Believe in Music. Belong to NAMM.

Community matters. NAMM provides a platform for our industry to connect, grow and celebrate our shared passions. We invite you to join our association today and benefit from access to NAMM Shows, professional education, networking, statistical data such as the NAMM Global Report, policy advocacy groups, and most of all, a place to belong. If you have any questions, please don't hesitate to reach out to us.

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Believe in Music. Belong to NAMM.