New York City NY

Joe Berger knows sound! Joe has been mixing sound for over 30 years and he stopped counting at 35,000 bands! Also a virtuoso guitar player with his own definitive, unique playing style and “ear”, Joe has jammed with the likes of John Entwistle and Jack Bruce. He has also been a fixture at music...
Al Marinaro has helped define the role of the independent rep in the music products industry for over 40 years. Al’s passion for music and the industry has played a critical part in his quest to raise the bar for customer service and attention to the details that matter most to the musician who...
 Sammy Ash was named after his grandfather, the founder of the Sam Ash Music Company in New York City.  Like his grandfather, Sammy has a deep passion and understanding of the music business and although both men faced different challenges in different eras, they both felt customer service was the...
Ernie Briefel played a tremendous role in the wholesaling of musical instruments in New York City, beginning in the 1950s. His understanding of the business and close partnerships resulted in creative innovations, the establishment of brands, the growth of markets and accessibility to in-demand...
Murray Sunshine was a legend in the New York music retailing business. As an employee of Manny’s Music, hired by Manny himself, Murray witnessed first hand the growth of 48th Street as a music center for not only the country but the world. Murray later opened his own chain of stores on Long Island...
Rudy Pensa formed Rudy’s Music on 48th Street in New York City. It is a favorite for musicians and tourists alike. Beginning in the 1970s Rudy came to America from his native Argentina with a suitcase and a dream to be a part of the music industry. The very doorway that he first stepped through was...
Henry Adler helped define the percussion industry with his music publishing company, drum shop and method books.  His amazing life in music began as a drummer during the big band era.  His many gigs and one nighters gained the attention of a friend who encouraged Henry to open a drum studio and...
Stanley Lager formed Dale Electronics Corporation in New York City in 1956. The company, well known as Dale Pro Audio, was among the very first to fill the growing electronic needs of vendors, installers, and the general public. Stanley befriended the Shure Brothers and sold that line of products...
Jerry Ash recalls his father, Sam Ash, giving him a pocket full of change and sending him off on the subway to New York City to pick up the sheet music orders from the publishers. With nickels for the subway rides and some string for wrapping the bundles, Jerry set off. United Parcel Service and...
Bernice Ash began working at the Sam Ash Music Store in New York City in 1947, one year before marrying the founder’s eldest son, Jerry. Bernice and Jerry continued the tradition of keeping the retail store in the Ash family. Bernice is widely recognized as one of the pioneers of the development of...

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