New York City NY

Jerry Ash recalls his father, Sam Ash, giving him a pocket full of change and sending him off on the subway to New York City to pick up the sheet music orders from the publishers. With nickels for the subway rides and some string for wrapping the bundles, Jerry set off. United Parcel Service and...
Bernice Ash began working at the Sam Ash Music Store in New York City in 1947, one year before marrying the founder’s eldest son, Jerry. Bernice and Jerry continued the tradition of keeping the retail store in the Ash family. Bernice is widely recognized as one of the pioneers of the development of...
Rod Baltimore has been a music retailer in New York for over 40 years. Much of that time was spent on the famed 48th street music central. Working with brass and woodwinds, Rod has maintained one of the most sought after repair shops in the state and often does work for customers outside the state...
Carlo Greco was known throughout the world as one of the premier guitar luthiers. Yet, if you ever got to meet him, he was a very humble man who brushed off compliments with a smile. After a long association as chief designer for Guild Guitars, Carlo joined his dear friend, Alex Carozza, in New...
Alex Carozza has designed his own reed system for the accordion. The idea came to Alex after years of performing on the instruments and repairing them in his shop, Alex Music, on 48th St. in New York. He opened the shop in the early 1970s after working across the street at Sam Ash. If you ever...
Matt Umanov opened his first guitar shop in 1963, following his dream to have a life in music. Over the years, Matt has become one of the world’s leading experts on guitars, which is often expressed in his passion of putting the right instrument in his customer’s hands. Matt Umanov Guitars is...
Henry Goldrich had some of the most remarkable stories in the industry! As the owner of Manny’s Music retail store in New York City he saw it all. Playing a vital role in Manny’s world renowned reputation, Henry expanded the product line and promoted up-and-coming innovations, which created a...

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