Alfred Music

Kevin Mitchell wrote the MMR cover story in 2009 dedicated to the NAMM Oral History program and has been a strong advocate and supporter ever since! His background in music (he played the piano as a child and would graduate from UMKC’s Conservatory of Music) and his love of journalism (he feels his...
E. L. Lancaster was destined to become a teacher.  His mother was a school teacher, and his years of piano lessons led him to major in music education in college.  He continued his studies, receiving his masters and doctoral degrees, and began teaching at the college level.  He taught at the...
Ron Manus is as passionate and focused as anyone in our industry.  His interest in developing new music makers has much more to do with sharing what he personally knows as the benefits than making an extra dollar.  In thinking of the passion of his parents, Morty and Iris, this way of thinking...
Steven Raft was the CFO of Alfred Music for several years.  Steven grew up in Montreal, Canada and he had an early start working in the music industry: as a teenager he was a manager for community dances which used Cerwin-Vega! loudspeakers.  After completing college in California, Steven worked at...
Carol Cuellar has always had a love for music, especially classic country music, which was somewhat rare for a young girl growing up in England.  When she moved to Florida she landed a filing clerk job at Screen-Gems.  She has been in the music publishing industry ever since.  Early in her career ...
Antonio Ferranti is the Vice President of Sales for Alfred Music in Van Nuys, California and a wonderful example of the passion and dedication for music that has such a positive effect on our industry. In the early part of his career he worked in music retail, a music publisher and a music...
Andrew Surmani was always interested in both music and business.  His parents owned their own business and even in high school while in the band, Andrew took care of the books for the band.  A friend later told him about an opening at Alfred Music in Van Nuys, California. One of his first jobs was...
Gayle Kowalchyk loves teaching piano!  She studied piano in college, taught at the university level, and then established a piano studio in her home with her husband, E. L. Lancaster.  Together, they taught and eventually began writing piano teaching materials.  Morty Manus, president of Alfred...
Patrick Wilson grew up in a very musical family. His father played piano in his own tenor band that his mother sang in and his sisters also played and sang. Patrick recalls the first instrument he picked up and played at age 6: the triangle. All throughout high school he played percussion in band...
Ethan Neuburg began arranging for bands while in college but did not originally land a job in publishing.  He was working as an office worker for Warner Communication, when he was given the opportunity to work within the company’s arranging division, Warner Bros. Publications, Inc.  Over the years...

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