Signature Model

Phil Upchurch was a teenager when he joined the solid studio musicians for Chess Records in Chicago.  The old veterans took Phil under their wings and showed him the ropes and welcomed his own style to the studio’s noted sound.  Phil later played on hundreds of recordings for the likes of Quincy...
Peter Stroud is probably best known for his work as guitarist with Sheryl Crow. While that gig may have helped Peter come to greater recognition, he first developed his love of gear while working in a music store. This love of gear has lead Peter to try and perfect his sound while playing bigger...
Steve Morse has been a regular attendee at the NAMM Shows for several decades thanks to the Ernie Ball Company.  In fact, it was thanks to Sterling Ball that Steve was interviewed during the show in 2015.  Steve’s long career in music, which began professionally in 1969, has included gigs with the...
Albert Lee recalls the dreams he had while visiting a local music store as a young boy in England.  The day he owned a guitar was the first step in making those dreams come true!  His impressive career in music has always been closely associated with the music products industry. He has endorsed...
Stu Hamm attended the Berklee College of Music in Boston, where he credits a good deal of his understanding for creating his own style as a bassist.  During that time Stu met several musicians who were key to his early career including Steve Vai and Joe Satriani.  His impact on the bass has been...
Scott Emmerman began taking guitar lessons in his hometown of Chicago when he was five years old. As a musician he toured and recorded with different bands and landed some great gigs, including, ironically enough, as a Boss demo artist at the 1979 NAMM show!  He later was hired by Roland as a sales...
Allan Holdsworth was the influential electric guitarist who played a vital role within the music products industry as both an endorser and instrument designer. Allan recorded 12 well-received albums, toured and performed with the likes of Tony Williams and Jean-Luc Ponty and composed a string of...
Roy Clark, the Country Music Hall of Fame guitar player, was always proud of his connection with the music products industry. In addition to the products he endorsed over his long career, Roy helped design his signature model for Heritage Guitars. Roy also was close to many in the music publishing...
Leland Sklar may be among the top recorded bass players in history. As a studio and film score composer, Leland has recorded with countless performers and for top rated movies since his career began in the 1960s. His album work includes sessions with Reba McEntire, Bette Midler, Graham Nash,...
Steve Vai is a man that could be described as a planet that revolves around a star named Music. His life is ever entwined in an orbit that includes composing, transcription, performance, acting, and philanthropy. He first gravitated into exposure as Frank Zappa’s guitarist. Affectionately coined “...

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