Boutique Guitar Showcase at The NAMM Show
April 13–15, 2023 • Anaheim Convention Center • Southern California


Boutique Guitar Showcase
The NAMM Show’s Boutique Guitar Showcase provides world class instrument makers with a unique opportunity to present their creations within a curated, invite-only environment.
Chris Jenkins, Lame Horse Instruments
“The exposure that the Boutique Guitar Showcase at NAMM gave our instruments was something that cannot be matched by any other type of promotion.”
Benefits of Participating in the Boutique Guitar Showcase
- Showcase your artistic creations among an exclusively curated exhibit
- Get media exposure for your brand through a variety of media outlets
- Expand your international presence by interacting with global brands
- Reach The NAMM Show’s audience of buyers, influencers, musicians and industry professionals
Booth Features
Exhibitors in the new Boutique Guitar Showcase will have everything they need to connect with a global buying audience.
BGS Open Booth (5’ x 8’, 40 sq. ft. space) includes:
- 8’ tall back/3’ tall side black drape with standard ID sign
- Black carpet
- (1) 5-amp electrical outlet
- (8) exhibitor and 8 guest badges
- 800 lbs of material handling
- Online NAMM Show Directory and mobile app listing
- Exhibitor to provide all other booth lighting/table/furnishings as needed
BGS Tabletop Booth (5’ x 6’, 30 sq. ft. space) includes:
- 2’ x 6’ counter high table with standard ID sign
- lights to illuminate featured product
- Black carpet
- (1) 5-amp electrical outlet
- (8) exhibitor and 8 guest badges
- 800 lbs of material handling
- Online NAMM Show Directory and mobile app profile
- Exhibitor to provide all other booth lighting/table/furnishings as needed
Learn more on how exhibiting at The NAMM Show can help grow your brand.
Contact us at tradeshowsales@namm.org or 1-760-438-8001