Elizabeth Fernando grew up in her parent’s retail music store. By the age of ten she ordered special strings customers were asking for that her parents did not carry and sold them within the store as her side business. This clever approach to customer service was the beginning of her successful and rewarding career with a focus on helping others. She later opened a music store with her husband and a small hotel in her native Philippines. Today she is very active in her growing hotel chain as well as a partner with her husband in operating the music store, which she still very much enjoys.
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