Frank Seta began his career in the music industry working for Baldwin Pianos before working for Gibson and then establishing his own retail store. Frank has built lasting friendships within the music industry due to his passion and drive; as a result, he was one of the most suggested people to be interviewed for the NAMM Oral History program. Having worked for Baldwin in Cincinnati, Frank knew the music rich city would be ideal for a retail store. Seta Music specializes in grand, uprights, digital and player pianos as well as classical and theater organs. A key element of the store’s success; relationships!
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