Gabe Ireland joined the Coast Wholesale Company while in high school. After college he continued to work for the company as the rock and roll boom began and the entire industry began to change. He stayed with the company after it was purchased by Kaman Music and worked his way up the corporate ladder. He became the expert on marketing and took great pride in studying the concept, which in many respects, was new to many businesses as a strategy for product sales. Gabe later helped establish KHS America, serving as the company’s first president before his retirement.
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