John Anning is the Executive Director of the Alliance of Independent Music Merchants (AIMM). He began his career as a sales rep for the pro audio industry after growing up as a musician and falling in love with music. His career as a rep expanded over the years and he came to understand the inner workings of music retailing, which serves him well as the director of AIMM. John is also very active within several elements of the music industry, including being a mentor to those just getting started in the business.
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