Kerry King has become a regular artist that NAMM member retailers could meet during the trade shows. His career as a guitarist led to a number of product endorsements and several opportunities to provide feedback and design ideas for amps, guitars and accessories over the years. In 1981, Kerry and Jeff Hanneman formed the thrash metal band Slayer. The band released their first album, Show No Mercy, in 1983, about the same time he began attending the NAMM Shows. Among his most noted partnerships and endorsement deals with manufacturers are Marshall Amps and BC Rich Guitars.
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