Martyn How is the Commercial Director or the British string company Rotosound. Martyn and his brother Jason carry on the traditions of their pioneering father who started the guitar and bass string company in 1958. Martyn oversees the sales and marketing for the company as well as performer endorsements and dealer relations. Martyn’s many stories of his life in the industry range in topic from Jimi Hendrix and John Entwistle to products such as their famed RS66LD swing bass string set to the company’s longest running string set, which is for the ukulele.
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