Skip Maggiora has revolutionized retailing within the music products industry. With his Weekend Warriors program a whole new segment of the population was being targeted to become music makers–that of the middle aged. The success of the program and his willingness to share his ideas with other retailers has resulted in hundreds of similar programs around the world. Skip’s Stairway to Stardom program offers pre teens, teens and post teens music-making opportunities in the setting of real live performances and connections with others. Skip’s Music in Sacramento, CA, opened in 1973 and over the years has become an important hub of ideas and industry innovations.
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