Stephanie Lollar has passionately but quietly been in the background of the pickup company she and her husband Jason formed back in 1987. Since the beginning of the company, Stephanie supported the business in every way, including running the books, hiring employees and building the brand name. She also helped Jason write the now famous book Basic Pickup Winding and Complete Guide to Making Your Own Pickup Winder, which has been an inspiration to many in the music products industry. Over the years Stephanie developed the distribution process for the company, making it possible to balance sales and marketing with wholesalers as well as retailers. As social media emerged as an important tool for marketing, she was among the first to adapt the technology for promoting their innovative product line.
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