In this post-COVID age of disruption, leaders face more challenges than ever before. And in this NAMM U Breakfast Session, branding and relationship expert Scott Stratten returned to The NAMM Show to tackle head-on what leadership looks like in this new world. He showed how to create stronger team bonds, acknowledge what we’ve been through, determine where we go next and build an environment where a multigenerational workforce thrives.
The 2022 NAMM Show got off to a rousing start with “Breakfast of Champions,” hosted by NAMM President and CEO Joe Lamond. At the session, Lamond sat down with a group of thought leaders — both human and non-human — to explore the industry’s crossroads of transformation and tradition, and what this convergence looks like in a post-pandemic world. Lamond kicked off the session looking at what changed and what didn’t in the last two years.
The 2022 NAMM Show kicked off with “Breakfast of Champions,” hosted by NAMM President and CEO Joe Lamond. During the session, Lamond sat down with Alexander Pietschmann, CEO of Germany-based entertainment technology company Adam Hall. Pietschmann weighed in on everything from sustainability to corporate responsibility to trends in live events.
At “Breakfast of Champions” during The 2022 NAMM Show, Joe Lamond, president and CEO of NAMM, looked at the role of the community music business with two independent retailers: Kimberly Deverell of San Diego Music Studio and Lana Negrete of Santa Monica Music Center. They discussed how how community music retailers play a vital role in the industry’s ecosystem and shared examples from their own businesses, including their music-advocacy work.
Ray Williams’ business, XCHANGE, offers a way to sell product that’s immune to supply-chain disruptions and inventory shortages. The platform lets retailers market and sell music software without carrying any inventory. And at “Breakfast of Champions” during The 2022 NAMM Show, he shared his story with NAMM President and CEO Joe Lamond, along with insights on music software, technology and different business models.
Artificial intelligence is impacting the way we make and write music. During “Breakfast of Champions” at The 2022 NAMM Show, NAMM President and CEO Joe Lamond explored this trend and where it’s going with none other than two AI beings: Sophia and Desdemona, courtesy of Hanson Robotics. They shared their thoughts on AI and music making, along with the future of collaboration.  
During “Breakfast of Champions” at The 2022 NAMM Show, NAMM President and CEO Joe Lamond presented singer-songwriter Kenny Loggins with NAMM’s 2022 Music for Life Award for his contributions to music making, culture and philanthropy. They then sat down for an up-close interview, where Loggins shared early musical memories and weighed in on the transformative power of music.
The last two years have yielded an abundance of innovations, seen on display during The 2022 NAMM Show. And on the last morning of the event, “Best in Show” revealed the new products, services and technologies attendees didn’t want to miss before leaving Anaheim. Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, moderated a panel of retail gear experts, who shopped the far corners of the exhibit floor to bring back their favorite new gear.
NAMM Young Professionals (NAMM YP) sat down with Tom Sumner, president of Yamaha Corp. of America and future chair of NAMM, to discuss leadership, career development and the role of mentorship in the music industry. They also looked at how he navigated the pandemic and the lessons learned along the way.
A panel of Australian industry leaders takes an in-depth look at the post-pandemic state of their market. They analyze new developments, as well as lessons learned and how we can apply them.