Big Ideas: Create Store Promotion Videos
In 90 seconds, Myrna Sislen of Middle C Music shares her big idea: Generate interest in new products by creating "unboxing" promotional videos. She films these offbeat videos of new products being unpacked, then posts the videos to YouTube, her website and company e-blasts. "It's new and a little bit different, and that's the direction we want to go," Sislen says.
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