Presented By Chrissy Hansen
At 2015 Summer NAMM, Chrissy Hansen of Chicago Music Exchange and Reverb.com revealed why a successful YouTube channel is one of a music retailer’s most powerful marketing tools. In two years, Chicago Music Exchange's YouTube channel went from 30,000 to more than 125,000 subscribers. Here are her essential tips for building a successful YouTube channel.
Presented By Jay Baer
In our mobile, social, right-now world, consumers speak their minds like never before—in-store and online. This presents a huge opportunity to music businesses willing to embrace comments and complaints. Join Jay Baer, digital business expert, entrepreneur and marketing guru, for this eye-opening and entertaining Breakfast Session on customer service in the modern era.
Presented By Ben Werlin, Nick Gordon, Micheal Zapanta and Jen Lowe
Want practical ideas to improve your YouTube channel and video marketing? Check out this exciting panel discussion from the 2016 NAMM Show with three YouTube and video marketing experts. Get a 360-degree look at how to tell your company’s story using video, how to turn that story into sales on YouTube and how to use analytics to get better results on an ongoing basis.
Presented By Donovan Bankhead, Gordon Wilcher, Don Tegeler, Allen McBroom and Jim DeStafney
At 2015 Summer NAMM, Donovan Bankhead of Springfield Music hosted a motivating session on one of the best ways to drive traffic to your store: events. It featured a panel of retailers from the Independent Music Store Owners (iMSO) group. Each iMSO member discussed his most successful store event to inspire fellow music retailers to get creative and plan events at their stores.
Presented By Myrna Sislen
In 90 seconds, Myrna Sislen of Middle C Music shares her big idea: Generate interest in new products by creating "unboxing" promotional videos. She films these offbeat videos of new products being unpacked, then posts the videos to YouTube, her website and company e-blasts.
Presented By Will Mason
Corporate sponsorships can be a powerful way to boost a music store's revenue. Here, Will Mason of Mason Music looks at the world of opportunities available to music retailers and offers six steps for effectively partnering with corporate and local sponsors. Doing a little homework can go a long way in securing these partners.
Presented By Will Thompson
At 2015 Summer NAMM, Will Thompson of Habitual Social revealed how music retailers can use Instagram to acquire new fans and customers. He delved into Instagram rules and best practices, tips for building an engageed following, and using contests and promotions. Find out how you can use Instagram to better engage current and potential customers.
Presented By Bob Negen
Of all the digital marketing tools, email is the most powerful—so said marketing and sales guru Bob Negen of WhizBang! Training at 2015 Summer NAMM. During his NAMM U session, he offered tips and approaches to make the most of your email campaigns, pointing out that email "gives you the biggest bang for your buck."
Presented By Larry Bailin
Online marketing is a jungle that can ravage budgets in the blink of an eye. It’s never been more critical for music businesses to know what connects with customers, and what doesn’t. In this NAMM U Breakfast Session at 2015 Summer NAMM, Larry Bailin showed what it takes to succeed online and get more customers for less money.
Presented By Brian Douglas
At the 2015 NAMM Show, Brian Douglas of Cream City Music revealed how to make your marketing more effective through having a cohesive, impactful plan—one that’s relatively inexpensive to bring to life. Find out how he created a plan of his own and ended up increasing his sales by more than 40 percent.