2004 NAMM Show Shatters Attendance and Exhibition Records; Confirms Important Role of Music Making

Upbeat Show Sets Positive Tone for International Music Products Industry’s Sales Year

January 21, 2004

NAMM, the International Music Products Association, today announced final registration and exhibitor numbers for the association’s recently concluded four-day NAMM Show in Anaheim. At show close, NAMM reported an astonishing 10 percent increase in overall registration for a grand total of 74,236 registrants. The organization previously announced breaking the all-time record of exhibitors with 1,340 companies exhibiting at this year’s NAMM Show.

At the 2004 gathering, themed “Believe in Music,” the record crowds marveled at the latest musical instruments and products, attended valuable business-building seminars and saw many artists and celebrities, all while experiencing the sunny weather and warm hospitality of Southern California.

“Starting the year off with a successful NAMM Show does many great things for the industry,” said Joe Lamond, president and CEO, NAMM. “Our Members came together, introduced amazing new products and wrote plenty of purchase orders to bring all that new gear back to their hometowns. Equally as important, they shared in the camaraderie that is so unique to those who have a passion for music. It was like a big family reunion!”

“This is my 22nd winter NAMM Show in a row, and the first three days of the show were the busiest I’ve probably ever experienced in my career,“ said Jim Catalano, product manager, Ludwig Drum Company. “Business was strong, traffic was strong, and of course Ludwig had a lot of artists here, and we had a lot of new products… so it was very active.”

For news about the 2004 NAMM Show, interested parties can visit www.namm.com, the interactive source for NAMM information. NAMM’s next trade show for the music products industry, the 2004 NAMM Summer Session, will take place in Nashville, Tenn., July 23–25, 2004.