Elizabeth Dale

In April, Focusrite Audio Engineering Ltd was one of over 200 organizations to be nationally recognized with the prestigious Queen’s Awards for Enterprise for excellence in international trade.

Focusrite “believes in enriching peoples’ lives through music,” and they achieve their goal by manufacturing audio interfaces. For those unfamiliar, audio interfaces serve to pass audio from the musician to the computer and back out again, bringing recorded sound to the world. The manufacturer says, “The best interface should help you record your sound exactly as it is. It should be ready to go when you are, never skipping a beat. It should be easy to use, removing pointless technical barriers that get in the way of you enriching yours and others’ lives through music.”

The English music and audio products group began in 1985 and was founded by legendary audio pioneer Rupert Neve. Before the easy and affordable access to computers, Focusrite built consoles. One of the manufacturer's first contracts was a commission from Sir George Martin to build an extension to AIR Studios’ custom Neve console. In April 1989, audio industry entrepreneur and co-founder of Soundcraft Electronics Ltd, Phil Dudderidge, purchased the company and established Focusrite Audio Engineering Ltd. With its continued expansion over the past four decades, Focusrite now houses eight brands, including ADAM Audio, Amplify Music, Focusrite, Focusrite Pro, Martin Audio, Novation, Optimal Audio, and Sequential and manufacturers analog EQs and channel strips, audio interfaces, consoles, digital audio processing hardware, and software, and microphone preamps.

Focusrite Story

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Now in its 56th year, the Queen’s Awards for Enterprise are the country’s “most prestigious business awards.” The 2022 program marked the fifth award received by Focusrite and the third acknowledgment the company received for “outstanding and sustained growth of their international sales.” The NAMM Member successfully “increased order volumes while dealing with disruption to deliveries and for growing their overseas orders by 145% in the six years, with top markets to include Austria, Australia, Benelux, France, Germany, North America, and South Korea. Of the recognition, Dudderidge said, “Thanks go to our amazing team in the UK and overseas for developing and selling the world’s leading audio interface brand, Focusrite, and sister brand Novation.”

With the award, Focusrite can use the Queen’s Emblem for the next five years. For more information on Focusrite, please visit https://focusrite.com/.

NAMM Show Award Winners

Transformation and Tradition: The NAMM Show, the Global Platform for Innovation in Music Products, Pro Audio and Entertainment Technology, Returns to Anaheim

Location

Release Date

Mon, 06/06/2022

After two years of absence, the leaders, innovators, experts, artists, and creators across the music products, pro audio and sound, and entertainment technology industry gathered for a rousing reunion at the global crossroads, The 2022 NAMM Show. Held June 3-5 in Anaheim, California, the three days welcomed old and new faces to reconnect, launch and discover new products, and galvanize the industry to continued success.

“Looking back to the 2020 NAMM Show, I don’t think anyone could have predicted just how transformative the start of this next decade would be,” said Joe Lamond, NAMM President and CEO. “But as we have weathered the uncertainty and loss over the past two years, we again stand at the crossroads of opportunity. The NAMM Show serves as that platform for the next generation of technologies, products, and services, and sets the stage for NAMM Members to discover their own opportunities to advance their businesses, skills, and market opportunities.”

“It’s good to be back in Southern California and to see so many NAMM Members come together again to experience the products and innovations of the past two years and to enjoy the comradery and networking that’s been missing from our lives for far too long,” says NAMM Chair, Joel Menchey of Menchey Music Service. “We’re at our best when our industry is together, and at a show like this, inspiration emanates from every hall, conversation, and surprising chance encounters to become the launching board for the next great idea.”

Reunification at The Crossroads

With a desire to reignite industry relationships, business and launch new products, the Show welcomed over 1,000 exhibiting members representing 3,500 brands across the campus of the Anaheim Convention Center. As a smaller yet truly global affair, the mix of 46,627 registered attendees represented 111 countries and territories.

Attendees were an invited mix of industry professionals from across the crossroads that included domestic and international retail and distribution buyers and employees, exhibitors, entertainment tech and pro audio buyers and professionals, media, artists, invited guests, and The NAMM Foundation’s GenNext (college music students and faculty), Music Education Days (school music administrators and buyers) and Nonprofit Institute (NAMM grantees and nonprofit affiliates).

“Our industry is built on the connection between people, and consequently, it’s been important and inspiring to connect again, face-to-face,” said Adam Hall Group CEO Alexander Pietschmann. “The new NAMM has afforded artists, music enthusiasts, and industry professionals the opportunity to engage in vital conversations, educational sessions and instilled further confidence that the live event industry is alive and well.”

Tom Sumner, President of Yamaha Corporation of America, says, “Over two years removed from NAMM 2020, The NAMM Show 2022 reminded the Yamaha team of the power of in-person events. We launched our flagship grand piano, the CFX, at the show. There is no better way for our dealers to show attendees the craftsmanship and power of this magnificent instrument than to experience it in person and hear a great pianist play it. Our Yamaha team welcomed a large number of dealers, guests, and press to our booth, who got to touch and play instruments like the new Revstar guitars. With live music back, we were happy to treat NAMM attendees to the Yamaha Night of Worship with Fred Hammond on Friday Night and an amazing All-Star Concert on the Grand with Kandace Springs, Preservation Hall Jazz Band, and Tank and the Bangas. The Grand Plaza was filled each night until the last note!”

“It's great to be back in person,” adds Chris Martin, C. F. Martin & Co. “NAMM is a microcosm of our industry. From networking with our dealers, distributors, and industry peers, to providing a worldwide platform for launching new products, to consumer and artist connections, it doesn’t get more impactful than this. We wouldn't miss it.”

"This NAMM Show was more important than ever for Casio," affirms Stephen Schmidt of Casio’s Electronic Musical Instruments Division. "This year’s forum enabled us to reconnect with our dealers and industry friends and provided a sense of normalcy and the ‘good old times.’ While we were excited to share our award-winning Privia pianos and Casiotone keyboards, we were equally grateful to NAMM for its strong leadership and support, and for working overtime to successfully and safely bring us all back together.” 

Mark Ravenhill of German Light Products says that “The industry is starting to get back on its feet again. We’ve been a longtime supporter and a longtime member of NAMM, and certainly through the pandemic, NAMM was one of the few organizations that really stood up for our industry, with our industry, to garner support. It was absolutely a ‘no-brainer’ to be here, with our industry. We’re here, we’re glad to be here and we’ll keep coming here.”

"NAMM is always a special date in our calendar as it's a vivid reminder that we are part of something bigger than ourselves, an industry full of innovation that's constantly driving towards delivering products that enable people to create and enjoy music. We are lucky to be part of it," added Andy Allen of Audient.

Joue Music’s Pascal Joguet says that “The NAMM show is legendary. Everybody involved in music knows about it. Far away from here, in the southwest of France, we have worked tirelessly to craft the Joué Play, a digital instrument with a soul - and we wanted to share it with the entire music community which is uniting here in Anaheim, during The NAMM Show.” This was the company’s first NAMM Show.

“For our company, the NAMM Show presents multiple layers of business value – it’s not just a linear event. It’s an opportunity to see where the industry and your competitors are headed, gathering feedback from your customers and work on those all-important relationships as the conversations you can have in-person are so much more productive than those you have virtually,”  stated Brad Lunde, president of TransAudio Group. “If you have a company and you’re not here, you have no idea what you missed – including the business opportunities that only happen by being present and participating.”

“It was one of the most productive NAMM Shows ever,” says Jon Haber, president of Alto Music. “It was the right time, the right people and the right crowds, which meant it was seamless to get business done and see the people you needed to see. We’ll be back next year!”

“We have had some problems with importing internationally, so it is important to be here to try to find the correct way to import new products,” said Hernan Mera, Twins Trade Music of Argentina. “Here we can see new products, new releases from not just one brand, but lots of other brands show their new products.”

“I think for any on the retail side, any business owner, NAMM is a must. NAMM is the backbone of the industry,” adds Paul Tobias, Tobias Music. “This show, in particular, it’s great to see the huge turnout and we’re going to bounce back a little further next year, and I think in [January] 2024, everything is back in gear. For us, the learning sessions and the Idea Centers, and just the face-to-face meetings with our manufacturers, our sales reps, you can’t put a price on that. It is basically priceless.”

Future-Focused Ideas to Fuel Opportunities and Business-Enriching Strategies

With the world’s experts at The NAMM Show, members had the opportunity to connect with top thought leaders in best-in-class education through more than 200 education sessions designed to engage, inform and inspire new ideas, as well as to further careers and prepare for the future against the backdrop of the industry gathering.

For many companies with new employees, the professional development sessions provided vital industry education. Jamie Latty of Deering Banjos said, “In some ways, the NAMM Show is the glue of our business and our industry. This year, we have a number of new hires on the team and NAMM is the perfect place to immerse them in the industry and to take advantage of the educational offerings that can only be found here.”

NAMM U: Lead in the Next Chapter

Each day of the Show began with a NAMM U Breakfast Session in the Pacific Ballroom, inside the Anaheim Hilton. On Friday June 3, NAMM President and CEO Joe Lamond hosted “Breakfast of Champions” with a panel of industry leaders and innovators, including Alexander Pietschmann, Adam Hall; Kimberly Deverell, San Diego Music Studio; Lana Negrete, Santa Monica Center; Ray Williams, IMSTA; and Sophia and Desdamona, music-making robots from Hanson Robotics. Multi-GRAMMY® winner, composer and artist Kenny Loggins was presented with NAMM’s “Music for Life Award.”

In his interview, Loggins reminisced about his start and the role of the community music store. “I went into Pedrini School of Music in Alhambra [California], and I bought my first classical music from there, and I bought my first electric guitar there, when I was a junior in high school. All the kids in my neighborhood, we all had the same dream – to be the next big thing.”

On his advice for the next generation of musicians, Loggins offered, “As far as music goes, music is in our DNA. When I’m working with young artists, we’re talking about the love of music, its role, and its importance in our lives.”

On Saturday, June 4, Scott Stratten, president of UnMarketing and branding and relationship expert, presented “Leadership in a Post-Pandemic World,” which explored top-line strategies to strengthen business and personal brand; and on Sunday, June 5, “Best in Show” welcomed a panel of retail gear experts to recognize their picks of the innovative products, services and technologies found across the show floor. View the Best in Show results here:/thenammshow/2022/best-in-show-winners

Retail Innovation and Financial Summits

Ahead of the opening of The 2022 NAMM Show, retail leaders, managers and professionals from across the industry participated in two half-day intensive training experiences: the Retail Innovation Summit and Retail Financial Summit. Retail expert, consultant and trainer Bob Negen presented at the Retail Innovation Summit, and at the Retail Financial Summit, industry experts Alan Friedman, CPA, and Daniel Jobe of Friedman, Kannenberg & Co. shared an up-close look at what’s happening in the supply-chain world of musical products to help mitigate the effect of delivery delays in our post-pandemic era.

The Future Is Hear: A3E, AES Academy, Dante and TEC Tracks

More than 60 pro audio sessions awaited emerging and established professionals from all aspects of production and performance, presenting a myriad of opportunities to grow their skills and careers in preparation for the future of all things sound. A3E: The Advanced Audio + Applications Exchange, presented a series of future-focused sessions, including “The Next Generation of Rap and Hip-Hop: Harnessing Music Technology for Empowering Creativity;” “The Future of the DAW: How AI, Blockchain and the Cloud Will Change DAWs Forever;” and “Visionary Women in Musical AI: Deep Dive Into the Future of Music;” to name a few.

AES Academy (Audio Engineering Society) presented five tracks centered on the following areas: room acoustics; loudness; new audio technologies and practices; modern music production; and immersive audio. Hot topics included “Immersive Audio 101, 202, and 303,” with Brian ‘BT’ Gibbs and Michael Romanowski; “Immersive and Inclusive’ Initiative,” presented by Leslie Gaston-Bird; “Raw Tracks Mix Breakdown,” with super producer/engineer Paul ‘Willie Green’ Womack; and “‘Born in the USA’ Raw Tracks Interview With Toby Scott.”

TEC Tracks uncovered topics ranging from a series of how-to's and key expert insights, including “Dolby Atmos: An Engineer’s Update;” “Music and Audio Mastering: Invasive or Subtle?;” “Running the Show: Sound Advice From Women Visionaries;” “Finally! Play Together—From Anywhere, With Ultra-Low Latency;” “Loud: A Conversation With Tana Douglas, the First Woman Roadie;” “An Interview with Noel Lee” and others.

On Friday and Saturday night, Herb Trawick and Dave Pensado, the dynamic duo of Pensado’s Place, returned to The NAMM Show. The pair were joined by hip-hop artist 24KGoldn, producer Nick Mac and on Saturday, super mixer Manny Marroquin and producer/songwriter Ricky Reed for deep conversations about the craft. 24kGoldn offered his advice for the next generation: “If you work at something you really care about it’s just a matter of time.”

The Worship Musician Summit at NAMM

On Saturday at the Show, TEC Tracks offered an all-day suite of sessions for House of Worship audio professionals and musicians. Curated by Worship Musician magazine, topics included “Marketing Brands and Products to Houses of Worship;” “Selecting the Right Sound System and/or Installer for Your House of Worship;” “Song Selection, Streaming and Licensing for Houses of Worship;” and “Guitar Technology for the House of Worship,” and many more.

Along with the pro audio professional development sessions, Audinate offered hands-on Dante AV networking training – free to all industry professionals. The courses included Dante Certification Level 1, Dante Certification Level 2 and Dante Certification Level 3.

Entertainment Technology: Illumination and Education Abounds

In collaboration with Entertainment Services and Technology Association (ESTA); the Event Safety Alliance (ESA); and PLSN and FOH, Lighting and Sound America/PLASA magazines, the Show’s free education and professional events provided the tools needed to navigate the next stage of any career in live event production.

Entertainment Services and Technology Association (ESTA)

ESTA’s extensive sessions covered everything from lighting and lighting networking to rigging and safety through in-depth education for entertainment technology and design professionals, as well as those responsible for their safety. Presented in conjunction with Lighting&Sound America, top thought leaders Richard Cadena, Ethan Gilson, Kent Jorgensen, Eddie Raymond and Bill Sapsis presented on topics ranging from “Electrify the Audience, Not the Stage,” “Safety in Event Planning” and “Wireless DMX512 Design and Best Practices.” The program also offered two deep dives: “New Guidelines for M.E.W.P.s—the Lifts Formerly Known as AWPs” and “OSHA 10: I.A.T.S.E.,” Day 1 and 2.

Event Safety Alliance (ESA)

With event safety top-of-mind at every event, the Event Safety Alliance (ESA) shared a suite of educational sessions with a diverse roster of industry experts to explore critical issues within the live event safety space. Presentations on timely relevant topics included: “Show Stop: The One Agreement Everyone Must Agree On,” with safety expert Bryan Huneycutt; “Safety, Sustainability and the Venn Diagram of Our Industry's Future,” with Neel Vasavada; and “Managing Stress and the Industry's Return From the Pandemic” with Dr. Chayim Newman and Zack Borer. Other ESA speakers included Jim Digby, Zach Borer, Chris Kerr, Roberta McHatton and Dr. Chayim Newman.

Pro Production Sessions: Front of House and Projection, Lights & Staging News magazines shared interviews and behind-the-scenes presentations with entertainment technology leaders. Hot sessions included “How to Navigate Virtual Venues” and “From Fortnite to Roblox to Coachella: How to Navigate the Merge of Virtual, Live and Metaverse Venues.”

“PLSN and FOH magazines have been proud to present the Pro Production Sessions at NAMM over the years and we were particularly pleased to return in-person to the 2022 NAMM Show in Anaheim, CA,” says Terry Lowe, President of Timeless Communications. “The education component of NAMM is so important to the industry, and I believe that our sessions are a great addition to the roster of classes. They are also a real extension of the value PLSN and FOH put on informing the industry and highlighting the emerging creative production trends and technology innovations. We hope attendees enjoyed our sessions, and we look forward to seeing everyone in 2023!"

Loudspeaker System Showcase

In collaboration with the producers of Live Sound International magazine and 4WALL Entertainment, the Loudspeaker System Showcase returned to The 2022 NAMM Show, presenting an ideal demo opportunity for manufacturers and specifiers to check out the latest flown and portable systems to a mix of industry professionals. Participating companies included Alcons, Axiom Pro Audio, Bassboss, Innovox Audio and others.

"During the last few days here at NAMM, the live audio market had a chance to come together as a community, to reconnect, share stories, learn about new products and experience the Loudspeaker Product Showcase.  It was great for our industry to be together and continue the healing process after two long years of shutdown.  The attendees were excited to be here and except for a few areas, our industry is getting stronger and recovering nicely," said Kevin McPherson of EH Publishing. 

At the Show, The NAMM Foundation returned curated education and sessions for professionals with its GenNext, Music Education Days and The Nonprofit Management Institute.

GenNext

As a collaboration between The NAMM Foundation and The College Music Society (CMS), GenNext offered dedicated programming and access to The NAMM Show across 27+ different sessions and events for college music students and faculty. Notable sessions include “Cross-training in Music Technology: Lessons From the Pandemic Applied to the Future;” “Advocating Diverse Career Opportunities in Music;” and “Understanding Digital Music Rights and Revenue;” among others.

Music Education Days

For music teachers and school administrators seeking ‘what’s next’ in music products and classroom technologies, The NAMM Foundation, in collaboration with Technology In Music Education (TI:ME), presented 30+ sessions and events designed to inform, inspire and engage with the tools relevant to today’s music classrooms. Session highlights includes “Music Administration Collaborative. Plan Your Program’s Success: Getting Started with Strategic Arts Planning;” “Rethinking Music Education in the Post Covid-19 World;” “Teacher Tech Talk,” which featured TI:ME Teacher of the Year winners; “Building a Nationally-Recognized Music Program: It's All About Collaborative Structures;” and “Solution Based Learning Opportunities Addressing Current Topics in Music Education.”

In a special workshop, Kendall Isadore and Élise Sharp of The String Queens presented “Exploring SEL Strategies with The String Queens.” The workshop provided participants with a pedagogical journey employing a variety of interactive activities and individual reflections.

The track also gathered music education leaders at the Show for the “The Music Education Leadership ‘Call to Action’” Summit. The Summit raised critical questions currently facing music education and its future to advance music learning opportunities for all students. Panelists included Bob Morrison, Quadrant Research; Russ Sperling, San Diego Unified School District; Lynn Tuttle, American String Teachers Association; Dr. James Weaver, National Federation of State High School Associations (NFHS); and Kendall Isadore and Élise Sharp of The String Queens.

The Nonprofit Management Institute

NAMM’s Nonprofit Management Institute provided nonprofit arts organizations and with sessions to grow and succeed in creating a world with more music makers. Session topics included “An Agile Nonprofit is a Successful Nonprofit:” “Unlocking Innovation to Up Your Nonprofit’s Game;” “Beyond Good Intentions: Equity, Diversity, and Inclusion in Programming, Operations, and Governance;” and “Reevaluate Your Mission and Vision to Meet the Needs of Your Community.”

Only-At-NAMM Moments

Each evening of the Show came alive on the Yamaha Grand Plaza stage with plenty of star power. At Thursday’s Yamaha Night of Worship, Fred Hammond and the Saddleback Worship Choir packed the Grand Plaza;Saturday’s Yamaha All-Star Concert on the Grand featured the likes of Kandace Springs, Preservation Hall Jazz Band and Tank and the Bangas.

Also on Saturday, The Grand Rally for Music Education with special guests Eric Whitacre and Gateways Brass Collective, returned. Groundbreaking composer and conductor Eric Whitacre took to the stage to bring a live and virtual performance together in a hybrid performance of "Sing Gently," featuring Ashley Ballou-Bonnema creator of sINgSPIRE, a virtual choir for individuals with Cystic Fibrosis. The event was presented in collaboration with Conn-Selmer, Hal Leonard, JackTrip, and Yamaha.

Honoring the Industry’s Leaders and Luminaries

Thursday evening welcomed the tenth annual She Rocks Awards honoring women across the music industry. The event featured a star-studded performance lineup, including live music, and honored a varying range of artists, including iconic singer, actress, television host and former UN Goodwill Ambassador Dionne Warwick, GRAMMY®-nominated guitarist and BONES UK co-founder Carmen Vandenberg, and multi-instrumentalist Yvette Young, the front-woman for the math rock band Covet. Other honorees included Leslie Gaston-Bird – mixer, sound editor, author and a champion of diversity in the audio industry; Sherri Chung, Award-winning film and TV composer and Governor of the Music Branch of the Television Academy; Kerry Fiero, Founder of the Girl Power! Women Working in the Music Industry Conference; EveAnna Manley, president, Manley Laboratories aka “The Tube Chick;” Lyndsey Parker, Yahoo Entertainment Music Editor, SiriusXM host and author; and Julie Robbins, CEO of effects pedal manufacturer Earthquaker Devices.

Also on Thursday evening, the industry gathered to celebrate the spirit of the independent music retailer and to applaud their accomplishments, resilience, and commitment to serving music makers at the Top 100 Awards. The annual awards event also announced the “Best of” category winners, including “Dealer of the Year” and “Customers’ Choice” awards with All County Music of Florida taking home the coveted Dealer of the Year award. Read the release here.

Friday saw the return of the Parnelli Awards to The NAMM Show. The Parnellis recognize the pioneering, influential professionals and companies for their contributions to the live production industry. The event brought together the live entertainment community in a vibrant gathering to recognize industry leaders, including David Bernstein of Rock-it-Cargo, with the Parnelli Lifetime Achievement Award; Peter Morse, lighting designer (Loretta Lynn, Tina Turner, Lionel Richie, and others), with the Parnelli Visionary Award; and Sam Berkow, inventor of SMAART audio software with the Parnelli Innovator Award. The evening event was hosted by Jammin Jay Lamont.

Women of NAMM welcomed professionals from across the industry for a happy hour at the Westin Pool Deck. The evening concluded with an announcement of the WoN Summit and scholarship opportunity, as part of donations made to celebrate the life and legacy of Diane Martin. The WoN Summit program supports women working in the music products industry and their goals to connect, support, and grow their leadership and professional abilities. An annual leadership emersion experience will be offered with the applicants receiving the educational experience covered by the awarded scholarship.

At the TEC Awards on Saturday evening, the industry celebrated 28 categories of products and projects in the areas of Technical or Creative Achievement, and the individuals, companies and technical innovations used in sound recordings, films, broadcast television, and video games. View the complete list of winners and nominees here.

For his timeless work and artistic innovation, Peter Asher was inducted and presented with the TEC Hall of Fame award. Throughout his decades-long career in the music industry, Asher has earned the reputation of being one of the industry's most sought-after producers and performers.

Upon receipt of the award, Asher shared, “The 21st of January, 1964 was a Tuesday, and the first time I ever went into a real recording studio. I went into EMI studios on Abbey Road… By the end of that day, a few important things had happened. I decided I wanted to be a record producer because I saw what a producer could do, in terms of shaping the sounds…So I have to thank for this award, not only the TEC Committee but NAMM as a whole. And all the brilliant people who attend NAMM, and what they give us - all the great technology, the amazing instruments, the incredible inventions which sonically flourish in the hands of brilliant engineers.”

With the induction, Asher joins luminaries Leslie Ann Jones, Rose Mann Cherney, Skunk Baxter, Hal Blaine, Jack Douglas, Nathan East, Geoff Emerick, and others, the industry’s highest honor for pioneers of audio technology and the music industry’s most accomplished producers and audio technicians.

Pioneer and bassist extraordinaire Carol Kaye was honored with this year’s Les Paul Innovation Award, one of the night’s most anticipated honors from The Les Paul Foundation. The Foundation’s Executive Director Michael Braunstein introduced the award and noted Kaye’s impact on the musical landscape, “Carol, like Les [Paul], built a legacy that will continue to encourage all people to create incredible sounds.”

Several artists took to the stage in tribute to Kaye in a musical celebration worthy of her long and revered career. The Les Paul Innovation Award has been presented annually to remarkably distinguished individuals from the music industry, such as Jackson Browne, Joe Perry (Aerosmith), Paul McCartney, Neil Young, Peter Frampton and 2020’s recipient, Joni Mitchell.

NAMM Show+ 

The Show’s new digital extension, NAMM Show+, provided a platform for attendees to connect with each other, livestream sessions, special events and performances from across the campus. Nearly 100 sessions and special events were livestreamed from the campus, with attendees able to engage through chat, networking features and more on the platform.

Looking Ahead

The global crossroads of the music products, pro audio and entertainment technology industry will return to Anaheim April 13-15, 2023 and then again in January 2024. For additional information, please visit NAMM.org

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Attend The NAMM Show's Grand Rally for Music Education

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Grand Rally for Music Education

Representation, Technology, and Inclusion Leads to Groundbreaking Music Event Celebrating Music Educators

Eric Whitacre conducts “Sing Gently” live from The Grand Rally for Music Education at The 2022 NAMM Show in Anaheim, CA on June 4 from 10-11 am.

In-person badges and online-only passes are available

Register Now

When the world shut down in March 2020, we immediately reached out to Composer and Conductor Eric Whitacre and his team. Our shared belief in the healing properties of music-making led us to wholeheartedly support Virtual Choir 6 and its subsequent gift to the world, “Sing Gently.” In many ways, “Sing Gently” leveled the playing field by providing free access to the music and lyrics as well as to Eric Whitacre himself, who provided free interactive video workshops based on vocal type and range.

With 41,820 sign ups and 17,572 singers representing 129 countries, this “pandemic project” turned into a lifesaving place for connection for thousands of people who had a built-in community in Virtual Choir 6. In an active and lively Facebook group, their voices combined to form a symphony of inclusion for all ages and abilities that transcended race and geography.  It became a supportive community that extended beyond the “Sing Gently” project. Complete strangers bonded over personal stories of loss and accomplishments—of fear and anxiety—and above all—of a shared love for music. Whitacre said, “technology has played a massive part in music-making and music-sharing. Through the pandemic the ability to connect personally and through music stopped many of us from losing our minds.” Whitacre built something beautiful founded upon his deep understanding between the connection of music and empathy, which resulted in one of the most meaningful musical compositions and performances of our collective lifetimes. And it all happened online.

In a recent interview with The NAMM Foundation, Whitacre shared his perspective why music is so powerful. He said, “whether it’s the lyrics, chords, melody, underlying structure and journey of a song or symphony, the emotional architecture, as I like to call it, is baked into the music.” He continued, “it’s visceral and plays a role in the development of our wisdom, compassion, and understanding of humanity.” Whitacre is much too humble to see it, but this description could be applied to his compositions and unique ability to make meaningful connections with both performers and audience members alike.

In the spirit of connecting with as many people as possible through the emotional architecture underlying his composition, “Sing Gently,” Eric Whitacre has partnered with JackTrip to produce a groundbreaking technology-powered music making experience that will be featured as part of The Grand Rally for Music Education at NAMM’s first-ever hybrid Show. Whitacre will conduct an in-person string quartet and pianist, with a live virtual choir rendition of “Sing Gently.” This historic in-person event, a feat never before attempted at The NAMM Show, will be livestreamed on the NAMM Show+ digital platform to music lovers and fans from around the world.

Music educators, college music students, music industry professionals and artists will reconvene this June, brought back together (safely) to celebrate music making in all its forms. Whitacre, a pioneer of virtual music making, still prefers to be in-person with his musicians and audiences. He shared his excitement about his return to The Grand Rally for Music Education, acknowledging that, “the collective, shared experience is crucial here – live music making—and being in the crowd or concert hall.” We couldn’t agree more.

The Grand Rally for Music Education features Eric Whitacre, The Gateways Brass Collective, with pre-show entertainment from Mariachi Joya

June 4, 2022
10-11 am PST
Anaheim, CA Convention Center, Level 3, Ballroom B
Presented by The NAMM Foundation in Collaboration with Conn-Selmer, Hal Leonard, JackTrip, and Yamaha

In-person badges and online-only passes are available

Register to attend The 2022 NAMM Show now!

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Elizabeth Dale

Since 1901, NAMM has been serving companies operating throughout the musical instrument industry. Today NAMM serves over 7,000 active member companies and is continuously seeking to expand its reach to better serve the music products industry and promote music-making.

Originally comprised of 52 members, the National Association of Piano Dealers of America was renamed in 1919 to the National Association of Music Merchants (NAMM) to represent the growing markets within the music products industry. Today NAMM is a nonprofit association that promotes the benefits and pleasure of making music and strengthens the $17 billion global music products industry.

Like the first decade of its existence, NAMM continuously strives to serve a growing and diverse marketplace. With the additions of the pro audio and live entertainment professionals within NAMM’s membership base, and innovations that have allowed for music-making to become more widespread, the organization is again broadening the scope of music makers it serves.

In 2021, NAMM opened its membership communities to include pro audio and live sound professionals, music educators, and other professional groups. This includes new and exciting membership opportunities and benefits and direct access for industry professionals to attend The NAMM Show, June 3-5 in Anaheim, California.

NAMM: Many Stories, One Vision

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General Benefits of Membership: Besides attending The NAMM Show, individuals who become NAMM Members have year-round access to NAMM events, career-building professional development, networking, and resources. In addition, NAMM also represents the industry's most pressing issues in Washington D.C. and beyond, “advocating for free trade, informed regulations, funding for the arts and music education, and more.”

Educators: While The NAMM Show typically occurs in late January, The 2022 NAMM Show offers a unique opportunity for music educators to attend. NAMM is excited to offer educators their own path to membership via individual memberships. Not only will teachers kick off summer by heading to Anaheim June 3-5 and become inspired for the school year ahead alongside leading professionals but they will also have yearlong access to the invaluable resources that NAMM provides. Sessions of particular interest include the Music Education Days and its “Improv Comedy & Music Education,” “Rethinking Music Education in the Post COVID-19 World,” “The Grand Rally for Music Education,” and more. Please visit /thenammshow/2022/education/music-education-days for the complete Music Education Days schedule.

The 2021 Grand Rally for Music Education: Celebrating the Joys and Benefits of Music Education

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Pro Audio and Live Sound Professionals: Those who work in pro audio, from the emerging professional to the seasoned veteran, are invited to join NAMM as individual members. Whether you are a hobbyist, work within a house of worship, or are a full-time engineer, all are welcome to join NAMM and attend The NAMM Show. The 2022 NAMM Show is offering a wealth of events for the pro audio community, including training certification from Dante (additional registration required at /thenammshow/2022/education/dante), the Loud Speaker System Showcase (/exhibit/wn22/loudspeaker-system-showcase), NAMM TEC Awards (https://www.tecawards.org/), Pensado’s Place Residency at NAMM, the Pro Audio Pool Party, and dynamic sessions like “Get a Room: Recoding in a Commercial Facility Versus at Home,” “How AI is Changing EDM Production, Mixing, and Mastering,” and more.

2019 NAMM Loud Speaker System Showcase

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Live Event Professionals: Those working within the realm of live events at any level or affiliation are welcome to join NAMM and attend The NAMM Show. The 2022 NAMM Show will offer a host of events geared toward your community, including educational sessions like “Loud: A Conversation with Tana Douglas, the First Woman Roadie,” “Show Stop: The One Agreement Everyone Must Agree On,” and “Working at Height Safely,” among others. Also included are education sessions with NAMM’s partners, the Entertainment Services and Technology Association (ESTA) (/thenammshow/2022/education/esta), and Event Safety Alliance (ESA) (/thenammshow/2022/education/esa), the LSA/ESTA Welcome Reception, and the Parnelli Awards (https://parnelliawards.com/).

Entertainment Technology at The NAMM Show

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The best part of all of this is that your membership is included alongside your NAMM Show badge, ensuring that you have access to everything NAMM provides beyond The NAMM Show. NAMM Show badge fees help fund the work of The NAMM Foundation, which, through research, advocacy, and grants, helps to create a world with more music makers. For more information on individual memberships, please visit /attendee/articles/introducing-individual-membership, and to register for The 2022 NAMM Show, please visit /thenammshow/2022/badges.

Elizabeth Dale

Huber Breese Music will celebrate its golden anniversary at The 2022 NAMM Show. Founder Paul Huber will attend The NAMM Milestone Awards, which takes place only at The NAMM Show in Anaheim, California, June 3-5.

The annual NAMM Milestone Awards recognize Members who have made lasting contributions to the music products industry as they celebrate landmark anniversaries. The celebration culminates with NAMM CEO and President Joe Lamond and Music Historian Dan Del Fiorentino presenting the award at The NAMM Show. Each year, honorees are recognized at the NAMM U Breakfast session and commended for their generations of impact on the industry. “Showcasing more than just staying power, the companies that receive the NAMM Milestone Award often attribute their longevity to their active interest in their local communities and supporting music education. We are proud to honor them as we recognize their contributions to bringing music to the world,” says Del Fiorentino.

2022 marks the 50th anniversary for Huber Breese Music, and the retailer is ready to celebrate at The NAMM Show. In 1972, the brick-and-mortar store opened its doors to the community of Fraser, Michigan. The retail store specializes in electric and acoustic guitars, amplifiers and cabinets, drums and percussion, keyboards, folk instruments, and pro audio gear.

Huber and Breese first met in 1968 when Huber took a position at Mt. Clemens Music teaching guitar alongside Breese, who was teaching percussion. To test the resolve of their students, the store would provide aspiring guitarists with an instrument, and at the end of eight weeks, if they stuck with it, the store would then encourage students to purchase their own guitar.

After graduating from a year-long course on the art of guitar instruction from his mentor, Joyce Lucido, Huber took a position, and he and Breese became fast friends and bandmates. The duo would teach all day and gig at night, and in 1972, the store faced a daunting rent increase and was forced to close. Finding himself out of a job, Huber mentioned to Breese that he was thinking of finding his own space to continue teaching. Enthused by the prospect of continuing teaching, Breese joined Huber as the pair secured a small, 800-square-foot building. After some savvy negotiation with the current owner, the former laundromat became home to the pair’s new studio.

In just 24 hours, Breese and Huber enlisted the help of their band’s bass player and his brother and quickly erected four teaching rooms. On May 15, 1972, approximately 95% of the students from Mt. Clemens Music followed the teachers, and Huber Breese Music was officially open. After a year of operations, there was an opportunity to expand, and the pair decided to knock out an adjoining wall to make a band room and retail space.

Huber spearheaded the retail efforts starting with a small stock of strings, picks, and a few guitars, purchased from another local store. Within three months of beginning their retail efforts, Huber was grossing well over $3,000, an impressive feat for 90 days of receiving their first stock. By 1977, the team’s landlord offered to sell the building to the musical operation and expanded to add a second story, nearly doubling its square footage to approximately 3,200 square feet. Lesson participation continued to grow, and eventually, Huber Breese counted about 600 students enrolled in their programs.

The owners pulled themselves up by their bootstraps to achieve their dream, opening a music studio and retail space that now hosts over 1,000 guitars, over 50 drum sets, amplifiers, a full line of audio products, and keyboards, an instrument rental department, and 600 students. While Breese passed away just shy of the store’s 38th anniversary, Huber reflected on his keen business skills, saying, “We weathered many recessions and downturns because Terry kept a conservative approach to finances. I believe I drove him off the cliff a few times with the cost of my guitar orders.”

While Huber is still involved in the business, he has taken a step back, employing his son Hans, who has worked at the store for the past 23 years, to take the reins. Hans said, “I did feel the pressure to uphold the store's reputation as I started to work full-time. Today, I am more aware of my strong suits, and I invest in people that possess the passions and talents that I lack and therefore make the store more balanced than ever before. We are just getting started after 50 years, and I am looking forward to continuing to uplift our community and society through our services.”

The father and son team is excited to travel to Anaheim to receive their Milestone Award. “I remember going to Chicago for our first show and Gibson bringing Les Paul and Howard Roberts. We have met so many wonderful artists through the years, and we are ready to get back to the show and experience that once again,” says Huber.

For more information from Huber and Breese, please visit https://huberbreese.com/. Register for The NAMM Show at https://registration.namm.org/wn22/register?ms=nammorg_attend and attend the Breakfast of Champions, where the Milestone Awards will be presented on Saturday, June 4 at 8:00 a.m. inside the Hilton, Level 2, Pacific Ballroom.

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Mr. Bonzai

“Weird Al” Yankovic’s lengthy resume lists singer, rapper, songwriter, musician, producer, satirist, and actor but perhaps he is best known for his humorous parody songs by contemporary musical acts, often poking fun of pop culture. Yankovic chats with Mr. Bonzai about his career, life on the road, upcoming tour and biopic, Weird: The Al Yankovic Story starring Daniel Radcliffe.

Bonzai Beat w/ "Weird Al" Yankovic

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“Weird Al” Yankovic began marketing his music by sending homemade tapes to the Dr. Demento Radio Show when he was a teenager. Today, Yankovic has become a pop culture icon and the best-selling comedy recording artist of all time. His first recording was released in 1978 on LP, Slo Grown. The song “Take Me Down” was written to benefit the Economic Opportunity Commission of San Luis Obispo County, California, and mocked famous nearby landmarks.

Shortly before his senior year of college in 1979, “My Sharona” by The Knack was topping the charts. Yankovic took his accordion to the restroom across the hall from the radio station he was working in and wrote “My Bologna.” Yankovic later met The Knack and introduced himself as the writer of “My Bologna” and found that Doug Fieger, the band’s lead singer, enjoyed the song and suggested that Capitol Records release it as a single.

Yankovic is a five-time GRAMMY® Award winner and a 16-time nominee. He has four gold and six platinum records and countless movie and television appearances. Yankovic also shares the distinct honor of being only one of four artists to have a Top 40 single in each of the last four decades, a privilege he shares with Michael Jackson, Madonna, and U2. In 2011, Yankovic added New York Times bestselling author to his resume with the release of his children’s book, When I Grow Up. In spring 2022, Yankovic will embark on his latest tour, “The Unfortunate Return of the Ridiculously Self-Indulgent Ill-Advice Vanity Tour.”

For more information on Yankovic, including upcoming tour dates, please visit https://www.weirdal.com/home/.


Mr. Bonzai is an award-winning photographer, author, and interviewer. He has written more than 1,000 articles for outlets in the United States, Europe, and Asia, and has published numerous books, including Studio Life (Mix, 1984), Hal Blaine and The Wrecking Crew (Mix, 1992), The Sound of Money (Focal, 2000), Faces of Music (Cengage, 2006), Music Smarts (Berklee Press, 2009), and John Lennon’s Tooth (BookBaby, 2012). His photos and articles have appeared in Rolling Stone, The New York Times, Los Angeles Times, Billboard, Mix, EQ, Keyboard, Daily Variety, Hollywood Reporter, Los Angeles Magazine, Disney Channel Magazine, Sound & Recording, and Relix, among others. http://www.mrbonzai.co

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