Transformative Marketing: Strategies for the Next Decade
Modern marketing and social media are fast-paced and always-on, but is “fast” really the best path to drive marketing transformation at your business? Is real-time, right now going to deliver the best results and marketing experiences to your customers? Marketing guru Ann Handley is here to tell you “no”! Because always-on is exhausting. Because fast and frenzied is unsustainable. Because you have a business to run. And in this NAMM U Breakfast Session, Handley will be your tour guide for effective marketing in 2020. She’ll reveal why the companies seeing the most success in marketing and social media are those that slow down, do less and obsess over key areas. Most of all, she’ll share how you can be more strategic to fuel your own marketing success. Are you ready?
Join Us in Person for The NAMM Show
With a focus on innovation, the education offerings at The NAMM Show will help to prepare your business for the year to come.
Discover the Benefits of a NAMM Membership
Power our industry’s advocacy efforts by joining the NAMM community, featuring show access, education, discounts, networking, the Global Report and more!
How to Build an Iconic Business
In this age of business disruption, “standing out” from the competition is more challenging than ever—and usually not enough to win. To be a lasting business, you need to become iconic in your customers’ minds and hearts. But how does a company go from merely good to icon status? Find out as NAMM welcomes Scott McKain, global customer-experience expert, musician and Hall of Fame speaker. In this exciting NAMM U Breakfast Session, McKain will share the five key characteristics of iconic organizations and how you can make these concepts work for your own business. You’ll discover specific, practical steps for delivering the ultimate customer experience, creating distinction in the marketplace and taking your business to the highest level.
Join Us in Person for The NAMM Show
With a focus on innovation, the education offerings at The NAMM Show will help to prepare your business for the year to come.
Discover the Benefits of a NAMM Membership
Power our industry’s advocacy efforts by joining the NAMM community, featuring show access, education, discounts, networking, the Global Report and more!
Careers in Music Summit
What does it take to have a successful career in the music industry? Find out firsthand at this special session, hosted by NAMM President and CEO Joe Lamond. In a series of up-close interviews, Lamond will speak with a diverse lineup of music industry professionals, including award-winning trumpet soloist Jonathan Dely; Tim Spicer, owner of Spicer’s Music; Laura Escudé, artist and CEO of Electronic Creatives; Farah Allen, CEO & Founder of The Labz; and Pauline France, the Global Employee Communications Manager at Fender. They’ll discuss their career trajectories and share practical insights for long-term success. Walk away with new ideas and inspiration to take your career to new heights. This event is dedicated to SUNY Potsdam alumnus and longtime music industry icon Sandy Feldstein.
Join Us in Person for The NAMM Show
With a focus on innovation, the education offerings at The NAMM Show will help to prepare your business for the year to come.
Discover the Benefits of a NAMM Membership
Power our industry’s advocacy efforts by joining the NAMM community, featuring show access, education, discounts, networking, the Global Report and more!