Where Are Your Next Piano Customers Coming From?
It’s a different world today for piano retailers. Competition is no longer just other businesses; it’s school sports, video games, iPhones and a firehose of other activities in kids’ lives. Piano customers are out there, but you have to go after them! This panel discussion, moderated by Bob Popyk, Music Trades magazine columnist, includes Bob Carbone from New York, Carmen Papalia from Canada, Bob Rosenthal from Texas, Denise Wunderlich from Nevada and Jeff Mazza from New Jersey. They will explore creative ideas for getting new piano customers, promoting the benefits of learning to play the piano, working with teachers and tuners, the value of holding group lessons, going after the senior market, coming up with creative in-store and outside promotions, and much more.