Show Information & Policies

Transportation/Parking

Accessibility parking is available on a first-come, first-served basis at all official NAMM Show parking lots.  The Stadium and Honda Center offers parking and FREE ADA accessible shuttle services.

Parking locations on The NAMM Show Campus, as well as the Anaheim Resort Transit (ART) shuttle map, will be available closer to the show. 

Accessibility Service Desks

ADA accessible registration counters are available in the following locations:

• Arena
• Marriott Registration Tent
• ACC North
• Transit Plaza
• Back of Hall E-Ticket Office

Mobility Services

Scooters and wheelchairs are available for rent through NAMM’s preferred provider of mobility equipment, OC Medical. OC Medical offers delivery services to your hotel and is also available in the Arena corridor of the Anaheim Convention Center for pick-up during show days only – advanced reservations are highly recommended. Please contact OC Medical to rent a scooter or wheelchair at 1-800-593-4942.

For any additional accessibility-related questions or concerns, please contact us at tradeshowops@namm.org.

• Outside Box Office at the Arena
• Convention Center Lobby B & C
• Anaheim Marriott Lobby
• Hilton Anaheim Lobby

• All NAMM Show attendees must provide a matching photo ID to gain entry.
• The NAMM Show is open to qualified members of the trade.
• Attendees must be active NAMM members, pre-qualified general attendees or invited by an active NAMM member to attend. 
• Attendance at NAMM trade shows is restricted to owners, suppliers, employees, endorsed artists and guests of NAMM member companies. NAMM's membership is comprised of companies that make, buy and/or sell musical instruments and products. If your company meets this requirement, we invite you to learn more about the benefits of becoming a NAMM member. 
• Once your company has been approved for membership, you may create an account on namm.org and register for housing, booth space and badges, as well as learn about scheduled NAMM Show events.
• Authorized NAMM member companies may register family members under the age of 18. Parents/legal guardians of underage attendees must complete a Minor Waiver Release of Liability during the badge registration process in order to receive badge confirmation. Underage attendees are only permitted on the show floor during show hours and must be accompanied by an adult over 18 at all times.
• For NAMM members to register for show badges and book hotel rooms, your individual NAMM member profile must be designated as one of the following: Trade Show Contact, Registration Contact, Hotel Contact, Primary Contact, Administrator or Voting Rep. These contacts within your company have access to show services including registering staff, according to your allotment. To check your role, visit your Profile page.
• NAMM has the right to confiscate badge and remove attendees from the show if any NAMM Policy is violated.

Please note: non-exhibiting companies are given two complimentary badges per show. After these complimentary badges have been registered, non-exhibitor badges will cost $100 each. After the free badge deadline of January 6, 2021 at 11:59 pm PT, badge fees apply to all members. All registration purchases are non-refundable and non-transferable.

How do I attend if I'm not a member?

• Representatives from organizations that do not qualify for membership may register for a badge to attend The NAMM Show. Registrations are available for pro audio, software, live sound, lighting, and other entertainment technology professionals along with buyers and influencers representing venues and houses of worship, as well as music educators and music majors. You must be 18 or over to attend. Badge fees will apply.
• Music students in conservatory, college or university, as well as higher education level music faculty may attend through NAMM’s GenNext program.
• Music educators, school administrators and school board members may attend through NAMM’s Music Education Days program.

Non-exhibiting Member Restrictions/Expectations Code of Conduct

To support NAMM's exhibitor investment, there are strict guidelines, which all non-exhibiting companies are expected to adhere to while at The NAMM Show.

Non-exhibitor badges are for viewing The NAMM Show for future exhibiting opportunities only—no selling allowed. Adherence to the following guidelines is required and any violation may result in prohibiting admission to the show for the remaining days, as well as future NAMM trade shows.

Attendees are not permitted to bring personally owned instruments onto The NAMM Show floor. Only exhibitors may bring music products on and off the show floor. 

No Pitching
Approaching attendees or exhibitors for the purpose of selling at The NAMM Show is strictly prohibited. This includes, but is not limited to, The Anaheim Convention Center, Marriott, Hilton or any hotel in the NAMM block with the purpose of selling or demonstrating products and services.

No Demonstrating Products
Product samples, catalogs, flyers, brochures, product drawings, photos, videos, computer presentations or any other representation of items or services for sale, for the purpose of displaying, showing or selling to a show buyer or exhibitor is strictly prohibited. The above is subject to confiscation if caught by NAMM staff or security.

No Siphoning
Showrooms, hospitality suites, special presentations or sponsorship of any activity are prohibited by non-exhibiting manufacturers or service providers anywhere in the city or surrounding area during The NAMM Show.

Allotment

• Set badge allotment applies to all active members. With the exception of non-exhibitors, additional badges are available for purchase at $100 per badge.
   

Free Badge Deadline

• The free badge deadline is January 6, 2021 at 11:59 pm PT.
• After the free badge deadline, a late fee applies to all members. All registration purchases are non-refundable and non-transferable. 
• For additional information about badge fees before and after the free badge deadline, please visit the badge registration page.

Badge Policies

• Badges are the property of NAMM and are not to be resold. If NAMM is made aware that your company or an individual within your company is participating in selling badges, your company’s badge allotment and future show participation could be jeopardized.
• Complete your registration and pick up your badge on-site using the barcode on your confirmation email (printed or via mobile device).
• A corresponding photo ID is required at all entrances to the show. Badges are NOT transferable.
• A $100 badge reprint fee applies on all show days. Limit 1 reprint per person, subject to NAMM approval.
• Badge additions and/or changes take place at onsite registration, now located on the Lower Level of the Hilton, Anaheim. Available to NAMM members only; invited guests of NAMM members may not change or add badges.
• All registration fees processed are non-refundable and non-transferable.
• Badges are for members and their staff, associates and guests only. Badges are the property of NAMM and are not to be re-sold or used for giveaways or promotions. If NAMM is made aware that your company or an individual within your company is participating in selling or giving away badges for promotion, your company’s badge allotment and future show participation could be jeopardized.
• Badges are the property of NAMM and can be revoked and confiscated at any time.

The NAMM Show is open to all members as well as professionals and buyers seeking products, solutions and services in music, sound and entertainment technology. Credentials demonstrating your role in the industry (such as a business card, screenshot of the company website or recent paystub) are required to register. Please note: artists/musicians, artist management and outside industry (shipping, data services, sales & marketing, etc) badge requests will NOT be approved for NAMM Show general attendee registration. General attendee registration opens on October 21, 2020 and will remain open through The NAMM Show.

General attendees are not permitted to bring guests and must be 18 or over.

General Attendee Badge Pricing

Corporate Buyer or Associate
$100 before January 6 at 11:59 pm PT
$150 after January 6 at 11:59 pm PT

GenNext/Music Education Days (students/educators only)
$35 before January 6 at 11:59 pm PT
$50 after January 6 at 11:59 pm PT

All registration purchases are non-refundable and non-transferable. 

View Badge Will Call Locations & Hours

AES Registration 
Anaheim Hilton, Level 4, Registration Counters

Badge Will Call
ACC, Arena
ACC, Back of Hall B/C (Exhibitors only)
ACC, Hall E Ticket Office
ACC, Car Park 1
ACC, Transit Plaza
Marriott, Outdoor Tent
Marriott, Platinum Desks

Media Registration
Hilton, Level 2, Registration Counters

Onsite Registration
Hilton, Lower Level, Tour Lounge

No luggage is allowed in the Anaheim Convention Center, and all bags are subject to search. Backpacks, briefcases or rolling briefcases are okay. However, these bags may be no larger than 17" x 12" x 8."  Any larger bags will need to be checked or left in your hotel room or at home.

For attendees who need to check a bag, please visit the bag check tent, located next to the Badge Will Call Tent in the Marriott parking lot. Bag check will be available from 8:30 am–6:30 pm daily, Sunday 8:30 am–5 pm, for a cost of $5 per item.

Be sure to retrieve your checked items by 6:30 pm each day and by 5 pm Sunday.

Hilton Anaheim FedEx Business Center 

Anaheim Marriott FedEx Business Center

Any orders placed 5 business days in advance will receive a 30% or more discount.

Qualified media may photograph/video throughout The NAMM Show. Exhibitors may photograph/video their own booth and/or product.  Attendees may not photograph/video product without the exhibitor's consent.

Anaheim Convention Center
Community lounges located in all Exhibit Halls
Lobbies A–D
Media Centers (Media Only) in Lobby E and ACC North Level 2

Hilton Anaheim Lobby Seating Areas

Anaheim Marriott Lobby Seating Areas

Producing events in and around Anaheim are approved for exhibiting companies only. The NAMM name or associated brand marks are not permitted to be used in event titles and / or promotion of the event. If you are interested in holding an event, please complete the special event request form.

Childcare is not provided. Attendees under the age of 18 must register for badges and be accompanied by a parent/guardian at all times. 

Badges can be picked up at any badge will call, as long as the minor waiver release form has been signed prior to the show. ONLY the Parent/Guardian can pick up the minor badge. If the Parent/Guardian did not sign this form pre-show, they will need to go to Hilton Lower Level to complete this process.

The use of drones, UAV’s, hoverboards and similar devices are strictly prohibited on the NAMM Show floor, as well as all outside areas of the Anaheim Convention Center. NAMM has undertaken reasonable efforts to ensure that the NAMM Show will be a safe environment for NAMM members and their guests, and the prohibition on drones, UAV’s, hoverboards and similar devices is consistent with standards of best practices for general safety.

If new risks and safety concerns arise, however, NAMM reserves the right to modify or expand the prohibition on certain technology, devices, or vehicles at the NAMM Show. Attendance at the NAMM Show will be conditioned upon compliance with such restrictions. For questions please contact NAMM Management at info@namm.org.

Hospital for Emergencies
Anaheim Global Medical Center
1025 S. Anaheim Blvd.
Anaheim, CA 92802
Phone: (714) 533-6220

Walk-In Clinic
Golden West Medical
1000 S. Anaheim Blvd., Ste. 200
Anaheim, CA 92805
Phone: (714) 634-4884

Pharmacy
CVS Pharmacy
1803 S. Harbor Blvd. 
Anaheim, CA 92802
(714) 817-9116
Store open 24 hours
Pharmacy hours vary

Walgreens
1802 S. Harbor Blvd. 
Anaheim, CA 92802
(714) 808-0126
Store open 24 hours

• Corresponding photo ID is required to gain entry to the show
• Baby strollers and/or joggers are NOT permitted on the show floor. NO exceptions.
• Attendees may not bring personal instruments onto the floor. Only exhibitors may bring music product on and off the show floor.
• NAMM reserves the right to refuse admission and revoke badges at any time. Transfer, sale or duplication of your badge in any way is prohibited.
• Dress Code: Attendees with face coverings and or body coverings, which include but are not limited to; masks, face paint, full hoodie, full costumes that restrict or limit clear identification or imply a violent nature are prohibited at the NAMM Show. NAMM reserves the right to make determinations on appropriate attire. If for any reason attire is deemed objectionable by Show Management, attendees may be asked to alter the attire or be removed from the show.

Interested in exhibiting at The 2021 NAMM Show? Reserve your booth online or you can contact Trade Show Sales at (760) 438-8001 or email tradeshowsales@namm.org for more information. The final booth payment deadline is November 11, 2020 and the directory deadline is November 25, 2020. 

Benefits of exhibiting include:

• Reach more than 100,000 attendees from over 120 countries and regions
• Build brand awareness
• Debut your newest products
• Connect with current customers and network with new ones
• Promote your products to the media
• Connect with distributors––who can place your products both nationally and internationally

There will be a few first aid stations available at the Anaheim Convention Center and ACC North. First aid stations will be equipped to accommodate nursing mothers with privacy screen and refrigerators. The locations are:

Anaheim Convention Center
Lobby B–Behind the NAMM Member Center
Hall D–Back of the 5800 aisle, near escalator
3rd Level Floor–Behind Ballroom E

ACC North
5th Level Floor near Sky Bridge

You hereby agree to defend, indemnify, and hold harmless, and to the maximum extent permissible under applicable law you hereby expressly release and discharge, NAMM Show Management, its affiliates, and each of their respective officers, directors, employees, vendors, agents, contractors, and owners ("Related Parties") from any and all alleged and/or actual liability, claims, actions, lawsuits, costs, fees (including reasonable attorney fees), proceedings, expenses, damages, or losses, of any kind ("Claim") in connection with, or which arise out of or result from, your attendance at and/or participation in the event, including but not limited to any Claim for property damage and/or personal injuries, whether as a result of your negligence or willful misconduct, your violation of these or any other policies of, or agreements with, NAMM Show Management or the event venue, your violation of any applicable law, regulation, rule, or ordinance, or otherwise, in each case whether or not foreseeable, and in each case except to the extent such Claim is directly caused by the gross negligence or willful misconduct of NAMM Show Management.

Book your hotel reservation.

NAMM member hotel reservations open: October 14
General attendee hotel reservations open: October 21

• Download the NAMM Shows App
• Info Desk located at the front of each Exhibit Hall
• Main Concierge Desk in Lobby B
• Maps and event guides distributed in the lobby entrance to each Hall

Face coverings and/or body coverings, which include but are not limited to; masks, face paint, full hoodie, full costumes that restrict or limit clear identification or imply a violent nature are prohibited at The NAMM Show. NAMM reserves the right to make determinations on appropriate attire. If for any reason attire is deemed objectionable by show management, attendees may be asked to alter the attire or be removed from the show. 

The NAMM Show offers two media centers: one located in front of Hall E and another in the ACC North.

During show hours, the media registration desk is located at the Hilton Anaheim, level 2. 

The NAMM Member Center is located in the Lobby of the Anaheim Convention Center, and offers customer service, information, resources, endorsed service provider booths and roundtable discussions.

Download the NAMM Shows app for a full list of NAMM Member Center events.

The NAMM Newsstand, located in the back of HALL C, features free music, sound and entertainment technology magazines that help you grow your business and stay in the know. 

To support the NAMM exhibitor company’s investment, there are strict guidelines, which all non-exhibiting members are expected to adhere to while at The NAMM Show. Non-exhibiting member badges are for viewing The NAMM Show for future exhibiting opportunities only, no selling allowed. Adherence to the following guidelines is required and any violation may result in prohibiting admission to the show for the remaining days, as well as future NAMM trade shows.

Approaching attendees or exhibitors at The NAMM Show for the purpose of displaying, showing or selling to a show buyer or exhibitor is strictly prohibited. This includes, but is not limited to: The Anaheim Convention Center, Marriott, Hilton or any hotel on the NAMM campus.

Product samples, catalogs, flyers, brochures, product drawings, photos, videos, computer presentations or any other representation of items or services for sale, The above is subject to confiscation if caught by NAMM staff or security.

Showrooms, hospitality suites, special presentations or sponsorship of any activity is prohibited by non-exhibiting members or service providers anywhere in the city or surrounding area during The NAMM Show.

Visit the parking and transportation page for more details. 

Learn more about NAMM's privacy policy. 

NAMM is permitted to use the name, likeness or biographical information supplied by the attendee, and attendee grants permission for photos taken at NAMM events to be used in any NAMM publication, multimedia production, display, advertisement or web publication.

If you see something, say something!

• If you observe something suspicious, please contact show security or show management immediately. Attendees can pick up any building phone or dial 714-765-8975 to speak with a security professional. Be prepared to answer: who or what you saw; when you saw it; where it occurred; and why it's suspicious.
• NAMM strongly encourages all exhibitors and show attendees to not leave product or personal belongings unattended at any time. While NAMM Management exercises reasonable care to safeguard exhibitors’ property by providing perimeter security service, there is no way to ensure the integrity of every person who comes in and out of the building.
• Security check points are located throughout the perimeter of The NAMM Show campus. All attendees are subject to ID and bag check.

Noise levels on the exhibit floor and at various stage venues can be elevated. NAMM actively monitors these levels and provides complimentary earplugs for the safety and comfort of all show attendees. By attending or participating in the show, attendees consent to exposure to elevated noise levels, and assume full responsibility for taking steps to protect their hearing.
Earplugs are provided by Mack’s and distributed at Registration, NAMM Info Spots, and the NAMM Member Center.

• There are complimentary sound rooms and WhisperRooms located in every community throughout the exhibit show floor.  Use the NAMM app to locate these in order to demo product with customers and abide by the Show Floor Sound and Demonstration Policy.
• Exhibitors may build their own demo room within their booth to allow for product demos that are visible to attendees and contain sound. They may also rent a demo room through Freeman. Please contact TradeShowOps@namm.org for any booth variance requests.
• Booth demonstrations may not exceed 3 minutes, impede aisle space or cause disruption to neighboring booths. Sound levels may not exceed 85 decibels. 

Located in Lobby B, The NAMM Store features limited edition shirts, souvenirs and many other accessories available for purchase.

Wednesday: 12 pm–5 pm
Thursday–Saturday: 9 am–6 pm
Sunday: 9 am–5 pm

Over-the-counter transactions (cash, check or credit card) involve the collection of associated taxes and may not take place at The NAMM Show. Only business orders for future delivery are promoted on show site. Product promotions/orders may be placed in purchased booth space only.