Build Rapport

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<p>Building Rapport is the process of establishing trust between you and your customer.&nbsp; People buy from people when they feel a sense of trust and connection. Your job is to connect with customers as quickly as possible.&nbsp; Focus on them.&nbsp;</p> <p><strong>Your Best Friend</strong><br /> Imagine if your best friend walked into the store.&nbsp; What would you say?&nbsp; &ldquo;How have you been?&rdquo; and &quot;When was the last time you were here?&quot; and &quot;It&rsquo;s great to see you!&quot;&nbsp; Building rapport&nbsp;is truly a skill, but the easiest way to do it is to think of how you would treat a friend&nbsp;who just&nbsp;walked in.</p> <p><strong>Every Customer is a Friend of the Store</strong><br /> Remember, every customer&nbsp;who walks in is doing us a favor, and in fact is a friend of the store. We won&#39;t stay in business if customers stop walking into our stores, so&nbsp;they truly are our friends&nbsp;that keep&nbsp;us involved in the music business.&nbsp; And, they all share our appreciation of music at some level, or they wouldn&rsquo;t be visiting.</p> <p>Care about your customers like.&nbsp; Also,&nbsp;take care in connecting and building rapport with them.&nbsp; When you do this, you will be more successful through the rest of the sales process&mdash;and you will enjoy yourself along the way.&nbsp; So will they.</p> <p><strong>Power of Rapport</strong><br /> Although building rapport should occur early in the sales process, it&nbsp;should also&nbsp;continue&nbsp;during the sales process.&nbsp; When you genuinely listen to&nbsp;a customer, you will have more opportunities to reinforce your rapport with them both during and after the sale.</p> <p>&nbsp;</p>