Breakfast of Champions, Jon Haber, Alto Music (NAMM Show 2011)

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<p>NAMM President and&nbsp;CEO&nbsp;Joe Lamond speaks with Jon Haber, owner of Alto Music and star&nbsp;of an American Express&nbsp;national&nbsp;ad campaign.&nbsp;Haber&nbsp;describes his experience of being filmed for the&nbsp;TV spots, which feature&nbsp;Alto Music and were shot on location at Alto&rsquo;s main store in Middletown, N.Y. The&nbsp;TV spots&nbsp;trace&nbsp;his 24-year career in music retail&nbsp;and feature customers and musicians of all ages.<br /> <br /> Talking straight to the camera,&nbsp;Jon says, &ldquo;My business is getting music into people&rsquo;s hands. I use the Plum Card for as much inventory as I can. With the pre-pay discounts, we have been able to quadruple our floor space.&rdquo; He&nbsp;and Alto Music were also featured in national print ads in major magazines.</p>