Tune In To The Voice that Counts: Insights On Customer-Driven Innovation

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<p>Moderated by Steve Schwandner, Seeideas Inc., with Gregg Gammon and Jodi Smith, Buddy Roger&rsquo;s Music</p> <p>In this session, you&#39;ll learn about the goals, steps and great results of a unique customer-driven innovation plan used by Buddy Roger&#39;s Music in Cincinnati&mdash;a Top 200 independent retailer that&#39;s been in business for 55 years. During this new push, the owners and staff uncovered the real needs and wishes of three important customer groups: shoppers/purchasers, students in lessons, and parents of students. Listen in as store managers share their perspectives and gains in a panel discussion led by Steve Schwandner, business consultant.</p>