The Big Issues: Trends and Tactics with Bill Hinely (NAMM Show 2009)

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Change is a constant in our industry. That's why it's more important than ever to stay ahead of the curve. In this NAMM U Breakfast Session, moderator Bill Hinely addresses the new technologies, trends and social shifts that are now providing our industry with a variety of challenges and opportunities. Joining Bill for this fascinating panel discussion is Larry Mersereau of the marketing and brand experience agency PromoPower; social networking expert Hal Lublin of BuzzBuilderz; Christy Schmitt, senior vice president of Union Bank of California; and Mike Farrell of Youthography, a creative agency dedicated exclusively to marketing to the youth culture.